What should CMOs measure in an AI era?

Why attend

• Synopsis

  This webinar examines the seismic shift underway in search and what it means for modern marketing leaders. Attendees will learn:
  

  • Why GEO matters now: How AI is disrupting traditional search behaviour and what brands must do to remain visible as discovery shifts beyond traditional SERPs.
  • How to measure success in a zero-click world: Why traffic isn't the only indicator of performance, and which metrics better reflect brand visibility and business impact.
  • How to optimise your MarTech investments: Strategies for reducing platform sprawl, eliminating redundancies, and maximising returns through a more unified technology ecosystem.

• What will I take away?

  • The right questions to ask your marketing team.
  • Insights on my business and its performance against competitors.
  • Actionable next steps.

• About the host

  Brendan Hufford helps software companies turn their websites into reliable engines for leads and pipeline.  After leading and scaling growth teams at two agencies, Brendan saw the same problem again and again: most clients didn't want—or need—a six-to-twelve-month marketing engagement. They needed focused guidance to get the fundamentals right, and so he built a service around exactly that.