Generate winning pitches to dazzle your clients
Learn how Impression Digital, a UK agency, leveraged Semrush .Trends to win $500,000 in business

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Semrush .Trends’ insights helped the agency to:

Win 11 client opportunities that brought in annual contracts worth $484,600

Instantly create comprehensive pitching presentations and build a roadmap for future work
Dive into Impressive Digital’s Winning Workflow with Semrush .Trends

Step 1.
Run Preliminary Market Research
Run Preliminary Market Research
Based on traffic trends reflected in Market Explorer and Traffic Analytics:
- Pinpoint historical and current growth dynamics within the market
- Reveal the market’s top players and explore their market share by traffic
- Uncover more direct competitors with Traffic Analytics by uncovering which sites users also tend to visit

Step 2.
Get insights on clients’ top keywords and top pages
Get insights on clients’ top keywords and top pages
Based on data from Organic Research and Traffic Analytics tools:
- Identify the client’s top keywords to understand how they acquire visitors
- Explore the clients’ top pages to pinpoint products and services that attract larger audience shares, and serve as the key traffic-drivers

Step 3.
Compare Traffic Sources: Client’s Tactics vs. the Market
Compare Traffic Sources: Client’s Tactics vs. the Market
Using the Market Explorer tool:
- Compare traffic-generation strategies within the market
- Stack the market practices up against the client’s tactics
- Pinpoint new growth opportunities and clients’ weak spots in regard to traffic acquisition
- Discover platforms that send the largest traffic flows to key competitors

Step 4.
Gather pitching data
Gather pitching data
Leveraging all the insights gathered at previous steps, Impression Digital is able to:
- Show expertise in the market
- Offer comprehensive industry insights - be it across SEO, competitive intelligence, advertising, or PR strategy
- Deliver unique strategy elements by pinpointing the best platforms for marketing partnerships, PR efforts, and ad placement.