Underrated SEO Tasks:
Optimizing your About Page

A site’s About page is one of the most important parts of your website because it gives off the first impression of your business. Gaining a clear image about your site reels in more credibility not just with your potential customers but with google!

With Mordy Oberstein, Head of SEO Branding at Wix , and Crystal Carter, the Head of SEO Communications, and leading the conversation with our Head of Enterprise Solutions at Semrush , Marcus Tober we’ll learn why optimizing your about page is more important than you think it is, we’ll dive deep on these points:

• Creating entity identity with your about page
• How to use your about page to fill unique content gaps
• Leveraging the authority of your about page for site-wide success

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