Free webinar
Defragmented Marketing: How Leading Brands Align Data Across 5 Critical Touchpoints
Watch Now
Webinar Insights
When today’s complex Consumer Journeys emerged, organizations were quick to spin up equally complex marketing organizations with specialized departments for each aspect of the journey.
The unintended consequence is the fragmentation of marketing: operational teams optimize against their silo-KPIs. The organization as a whole misses the big picture, fails to holistically address threats, and cedes its business to the competition.
In this session we make a case for ‘The Defragmentation of Marketing’ and urge marketers to break down silos and get back to a holistic marketing and measurement strategy. We use Microsoft’s latest launch effort to illustrate the advantages of connected marketing functions that share data, share insights, and create synergies through concerted insight activation.
Who will host the webinar
Eóin BrazierAccount Executive Enterprise Insights, Semrush10+ years expertise in enabling Marketing leaders to deliver data driven insights.
Making Sense of Search, Traffic, Ads, Behaviour & Social - Join us!
Why attend
We’ll break down the modern consumer journey into 5 touchpoints, show how to break down functional silos within those touchpoints, how to create cross-department synergies through data sharing, how to leverage all your data for insights, and how to activate insights across platforms for smarter decisions and better outcomes.Webinar highlights
- A practical breakdown of the consumer journey into 5 key touchpoints
- Why your silos create black holes holding you back
- How KPIs without competitive perspective are misleading you
- Why measurement frameworks without AI create vanity KPIs
- How to shorten the time from data capture to market impact
- How shared data and insights create synergies that drive business outcomes
- Why combining behavioral, survey and social data gives you a competitive edge