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Analyze Any Competitor’s Backlinks
Use Backlink Analytics to hone in on a competitor’s strategy and discover your own opportunities for new links in your niche.

Build New Links With Ease
Outline and manage all of your outreach campaigns directly from Semrush. Build lists, connect your inbox, make templates, automate follow-ups, and more.

Audit Your Profile
Find any negative signals in your link profile and investigate potentially toxic backlinks. Toxic backlinks could affect your site’s SEO, so an audit can help you decide whether or not you need to remove them.
What Else Can You Do With Semrush’s Dynamic Backlink Suite?

Find Low-Hanging Fruit for Outreach
Compare and contrast backlink gaps in your niche to find new sites your site could build links from. Build lists of domains that are linking to your competitors, but not you.

Discover Broken Backlinks in Your Niche
Semrush offers an easy way to identify broken pages in your niche that have backlinks pointing to them. With this info, you can reach out and build new links back to your site.

Analyze Lists in Bulk
Take a batch list of up to 200 URLs around your topic and analyze their backlink profiles in a quick report. Then, take your analysis to your link building campaign.

Know Any Domain’s Authority Score
Authority Score estimates how much trust a domain carries in the eyes of Google. With a higher Authority Score, a website’s outbound links will likely carry more SEO impact.