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Use Backlink Analytics to hone in on a competitor’s strategy and discover your own opportunities for new links in your niche.
Outline and manage all of your outreach campaigns directly from Semrush. Build lists, connect your inbox, make templates, automate follow-ups, and more.
Find any negative signals in your link profile and remove toxic backlinks. Toxic backlinks could lead to a penalty from Google, so secure your site by cleaning up your links.
Compare and contrast backlink gaps in your niche to find new sites your site could build links from. Build lists of domains that are linking to your competitors, but not you.
Semrush offers an easy way to identify broken pages in your niche that have backlinks pointing to them. With this info, you can reach out and build new links back to your site.
Take a batch list of up to 200 URLs around your topic and analyze their backlink profiles in a quick report. Then, take your analysis to your link building campaign.
Authority Score estimates how much trust a domain carries in the eyes of Google. With a higher Authority Score, a website’s outbound links will likely carry more SEO impact.