Rewriting the U.S. Ecommerce Playbook: Trade Wars, AI, and the Battle for Consumer Confidence

A data-driven exploration of how U.S. ecommerce is being reshaped by AI, tariffs, and evolving consumer trust.

• Synopsis

  The U.S. ecommerce market is entering a transformative phase. With global trade tensions rising and artificial intelligence changing how consumers shop and discover brands, businesses must rapidly adapt to stay ahead.

  In this exclusive session, experts from Semrush and Statista will present key findings from their 2025 joint report, “Rewriting the U.S. Ecommerce Playbook”, revealing what’s driving growth—and what’s holding it back.

• What we’ll talk about?

  • How tariffs and global trade policies are reshaping ecommerce competition
  • The rise of AI-assisted shopping and what it means for online visibility
  • The states and categories leading U.S. ecommerce growth in 2025
  • How consumers’ trust, convenience, and data privacy concerns are shifting purchase decisions
  • What businesses must do to thrive in an era of AI, automation, and global fragmentation

• Take it from the experts:

  • Fernando Angulo, Senior Market Research Manager, Semrush — expert in digital market analytics and industry trends.
  • Koen van Gelder, Research lead e-commerce, Statista — specialist in consumer data interpretation and market forecasting.