Cited, then ignored: Winning the ten seconds after an AI click

When AI citations and heatmap data disagree and what that gap is costing you

• Synopsis

  You’ve just won a click from Google or AI search: someone landed on your page. The next ten seconds will decide whether you keep them. Pages that don’t answer the intent behind the click don’t just lose the visitor. They can lose their AI visibility too.
  
  Fernando maps what Semrush citation data says the topic requires and where each page's coverage stops. Stephen reads the same pages in Crazy Egg to show where visitors stopped scrolling, what they clicked, and where they left. Put the two lenses together and the real gap becomes visible: when a missing subtopic lines up with a drop-off, you know what the page needs to fix. When they disagree, you learn where content and experience tell different stories.
  
  With a live Q&A throughout, you’ll see three real sites critiqued in real time.
  

• What you'll learn?

  • What Semrush's research reveals about which sources get cited and which get skipped
  • How to build a checklist of the topics your page needs to cover, based on Semrush data
  • How to read a heatmap or scrollmap to learn exactly where your page falls short
  • The layout changes that keep visitors reading instead of bouncing
  • Why traffic behaves differently from AI assistants than classic search and what that means for your page
    

• Of course we have a present

  • Traditional ways to attract clients
  • How non-traditional tactics impact your client count and your brand
  • Setting up a plan

  Join us for a creative and exhilarating 45 minute live discussion on leveraging non-traditional client acquisition tactics that help build your agency.