Fix Your Core 
Web Vitals to Stay Visible on Google!

Make sure your website is optimized for Google’s top 3 user experience metrics!
Check Your Vitals

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clients logos: Tesla, Decathlon, Nike, The Procter & Gamble Company, Forbes, IBM, Walmart clients logos: Tesla, Decathlon, Nike, The Procter & Gamble Company, Forbes, IBM, Walmart
clients logos: Tesla, Decathlon, Nike, The Procter & Gamble Company, Forbes, IBM, Walmart clients logos: Tesla, Decathlon, Nike, The Procter & Gamble Company, Forbes, IBM, Walmart
 
 

Three Pillars of Core Web Vitals

Largest Contentful Paint (LCP)

Hurt by:

  • Slow server response time.
  • Java and CSS that blocks rendering.
  • Slow loading resources (especially image and video files)
  • Client side rendering
Check Your LCP
First Input Delay (FID)

We use TBT – a metric recommended 
by Google as a substitution to FID. It correlates with FID, captures issues that affect interactivity and can be obtained in laboratory conditions. Hurt by:

  • Long tasks
  • Long JavaScript execution time
  • Large JavaScript bundles
  • Render-blocking JavaScript
Check Your FID
Cumulative Layout Shift (CLS)

Hurt by:

  • Ads causing any change in layout
  • Cookie banners / notices Images without dimensions
  • Dynamically injected content
  • Embeds and iframes without dimensions
  • Web fonts causing FOIT/FOUT
Check Your CLS
 
 

The Fastest Way to Check Your Core Web Vitals

Run Site Audit

Just enter your domain in the setup and set 
the user agent to crawl the mobile or desktop 
version of your site.
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Find the Core Web Vitals widget

This will be listed in the Overview section under your Thematic Reports after Semrush is done  crawling.

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Review your Core Web Vitals

If Semrush measures these vitals as poor or needing improvement, you will need to address them with development.
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Share the results with your development team

Provide them with the instructions to optimize each Core Web Vitals. After they’ve implemented changes, re-run Site Audit and monitor any change to your Core Web Vitals.
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What Are Core Web Vitals?

There are three Core Web Vitals that Google is encouraging all website owners to keep track of and improve in order to serve a better user experience. If you don’t address your site’s Core Web Vitals, your site may experience...

Loss of visibility

Decrease of traffic
from search

Drop in sales

Decreased content consumption

Lower brand
awareness

 
 

“Introducing upcoming ranking signals for Google Search based on various aspects of page experience–combining Core Web Vitals and previous UX-related signals.”

Google Search Central Team

Tweet by @googlwsearchc. May 28, 2020

“We're announcing that page experience ranking signals for Google Search will launch in May 2021. This will combine Core Web Vitals and previous UX-related signals.”

Google Search Central Team

Tweet by @googlwsearchc. Nov 10, 2020

“ Pages that receive a score of “good” on Core Web Vitals are achieving an aspirational level of user experience, and might get a boost in the page experience component of ranking, provided other components of the page experience signal (HTTPS, mobile-friendliness, etc) are deemed OK.”

Search Console Help

Core Web Vitals & Page Experience FAQs

“Any sites that rely heavily on javascript are more susceptible to CWV issues. I expect that we'll see many eCommerce sites that perhaps see a decline in rankings after this update. This is, of course, assuming that the CWV update actually has some teeth.”

Dr. Marie Haynes

Owner at Marie Haynes Consulting Inc.

“ I love how I am able to efficiently crawl and audit sites. The software is advanced and amazing at helping digital marketers find site issues and fix them. There are tons of features that help you optimize web content and Semrush customer service is very helpful.”

Stephanie Marie Delgado

Top-Rated Content Strategist, Upwork Global Inc.

 
 

Fix your Core Web Vitals today

Check Your Vitals
 
 

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