The Search Shift Webinar Series
Beyond SEO: Winning Visibility in the Age of AI Search
Thursday, November 13th
6 pm CET / 12 pm EST/ 9 am PST
- Be at the forefront of searchWe’re entering a new era of search: an expanding universe across search engines and AI models that understand, summarize, and recommend.
The Search Shift Webinar Series takes you through this transformation at every step. From understanding how AI is changing discovery, to mastering measurement across generative platforms, and unlocking a strategy that reaches customers—however they search.
This first session explores how innovations like Google AI Overviews and ChatGPT are reshaping search behavior and why SEO remains the foundation of brand visibility. You’ll learn what discoverability means in the AI era, plus how to adapt first and move faster than your competitors.
Who will host the webinar
Peter BrusaEnterprise Digital AI Strategist at SemrushWith 20 years of experience leading digital strategy at brands like Semrush, Salesforce, and Oracle, Peter helps companies turn disruption into growth. Today, he guides businesses through the next marketing shift: AI-powered search and the evolving customer journey.
John HalfpennySolutions Consultant at SemrushWith a decade of experience helping agencies and enterprises grow through data, technology, and strategy, John is now partnering with marketing teams to enhance performance and deliver measurable results. With expertise in SaaS, SEO, and digital transformation, he’s passionate about helping organizations thrive in an ever-evolving digital landscape.
Understand what’s changing in search — join us!
- Why joinIf you’re an SEO manager, content strategist or digital marketing leader this webinar series is a must-join. It’s your opportunity to understand the biggest shift in search since Google began.
In this session, you’ll get deep insights into:
- Understanding what’s really changed with Google AI Overviews and ChatGPT Search
- Adapting your SEO strategy for search comprehensively, including AI discovery
- Identifying where and how your brand appears across AI platforms
- How to get ahead of competitors by preparing for next-generation search algorithms
Webinar highlights
- The latest updates on how AI surfaces, summarizes, and cites
- Real-world examples of brands succeeding in AI search and why
- Actionable steps to future-proof your SEO strategy
- A clear framework for measuring and improving your discoverability
- A preview of what’s next in our Search Shift series
Don’t miss the kickoff to our most forward-looking SEO series yet.Of course we have a present
- Traditional ways to attract clients
- How non-traditional tactics impact your client count and your brand
- Setting up a plan