Uncover Any Domain’s Paid Search Strategy

Analyze your сompetitor’s Google Ads budgets and keywords, monitor ad copy, and landing pages.
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Reveal competitors' ad strategies and budgets

  • Budgeting
    Monitor your rivals' PPC activities, ad spends, and most profitable ad copy.
  • Local Strategies
    View competitors’ keywords and ad texts for over 100 countries, and in more than 20 languages.
  • Trends Evaluation
    Monitor changes in your competitors’ ad spend over time. This can help you distribute your budget properly and be fully prepared for the busy season.

Analyze any competitor’s keywords and ad copy

  • Top Rivals’ Keywords
    Discover your rivals' top-performing paid keywords and how their positions change over time.
  • Winning Ad Copy
    See what CTAs and emotional triggers they are using in their ad copy and how they change throughout the year.
  • Ad History
    See all the keywords that your rival bid on in the past year and identify what time of year you’ll experience the highest levels of competition.
  • Desktop vs Mobile Traffic
    Discover desktop and mobile keywords your competitors are bidding on.

Evaluate the performance of paid search rivals

  • Benchmarking
    Compare paid search rivals’ performance against each other.
  • Strengths and Weaknesses
    Benefit from your competitors’ experience with ad campaigns, and avoid their PPC mistakes.

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Research your competitors’ domains to spot their top performing keywords, estimated traffic, advertising, and backlinks.

Semrush Data that Can Help You Get Better Results

20B keywords

available for keyword research

814M domains

to analyze competition and prospects

142 geo databases

for global research and tracking

Raise the Conversion Rate
of Your Paid Search Campaigns

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