AI and Search Webinar Series: Episode 3

AI and Search Webinar Series Episode 3

• Synopsis

  In the third episode of the AI and Search webinar series, we discuss how Large Language Models (LLMs) like ChatGPT and Claude are reshaping the marketing landscape. This 1 hour webinar cuts through the noise and gives you a clear, practical understanding of what LLMs are and how marketers are using them right now to gain a competitive edge. Hear from a panel of leading SEO professionals Barry Schwartz, Fabrizio Ballarini, Leigh McKenzie as they share insights, practical strategies, and forward-thinking perspectives on the evolving role of AI in search.

• What you'll learn

  • What LLMs are and and why they matter in search
  • Common myths and misconceptions about LLMs
  • Practical use cases: from email campaigns to ad copy and beyond

• Meet the panel
  

  • Barry Schwartz, is CEO of RustyBrick and News Editor at Search Engine Land
  • Fabrizio Ballarini is Head of Organic Growth at Wise
  • Jo Juliana Turnbull is Senior Influencer and Communication Manager at Semrush
  • Leigh McKenzie is Head of Growth at Backlinko

  
  Watch our third episode of the AI and Search webinar series where we discuss LLMs, like ChatGPT and how they are revolutionizing how marketers create content, engage audiences, and drive campaign performance. Register to watch the recording.