The ultimate recipe for success
AI and Search Webinar Series: Episode 3

Meet the Panel
- Barry Schwartz
CEO of RustyBrick and News Editor at Search Engine Land
- Fabrizio Ballarini
Head of Organic Growth at Wise
- Jo TurnbullSenior Communications and Influencer Manager - Semrush
- Leigh McKenzieHead of Growth at Backlinko
- Marcus Tober5SVP Enterprise Solutions at Semrush
- Marcus Tober6SVP Enterprise Solutions at Semrush
AI and Search Webinar Series
Episode 3
Synopsis
In the third episode of the AI and Search webinar series, we discuss how Large Language Models (LLMs) like ChatGPT and Claude are reshaping the marketing landscape.This 1 hour webinar cuts through the noise and gives you a clear, practical understanding of what LLMs are and how marketers are using them right now to gain a competitive edge.
Hear from a panel of leading SEO professionals Barry Schwartz, Fabrizio Ballarini, Leigh McKenzie as they share insights, practical strategies, and forward-thinking perspectives on the evolving role of AI in search.
What we’ll talk about?
- What LLMs are and and why they matter in search
- Common myths and misconceptions about LLMs
- Practical use cases: from email campaigns to ad copy and beyond
- Live Q&A with our AI and marketing panel
- Meet the panel
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Barry Schwartz, is CEO of RustyBrick and News Editor at Search Engine Land
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Fabrizio Ballarini is Head of Organic Growth at Wise
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Jo Juliana Turnbull is Senior Influencer and Communication Manager at Semrush
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Leigh McKenzie is Head of Growth at Backlinko
Watch our third episode of the AI and Search webinar series where we discuss LLMs, like ChatGPT and how they are revolutionizing how marketers create content, engage audiences, and drive campaign performance.
Register to watch the recording.
If you missed the live webinar, you can see Fabrizio Ballarini in person at Spotlight on October 29th. He will speak about "How To Get Millions Of Visits with SEO Products".Use the code SEMWEBINAR30OFF for 30% off when purchasing your ticket.
Buy your ticket here: https://social.semrush.com/JoinSpotlight -