A panel discussion with Kyle, Marie, Mark, Mordy and your host Jo
AI Overviews: An Industry Impact Snapshot
Tuesday, May 27th, 2025
9am PDT / 12pm EDT / 5pm BST / 6pm CEST

Meet the Panel
- Jo Juliana TurnbullSenior Influencers and Communications Manager at Semrush
- Kyle ByersDirector of Growth Marketing in Owned Media at Semrush
- Marie HaynesFounder and Managing Director of Marie Haynes Consulting Inc
- Mark Williams-CookDirector at Candour and Founder of AlsoAsked
- Mordy Oberstein
Founder of Unify Brand Development
- Marcus Tober6SVP Enterprise Solutions at Semrush
AI and Search Webinar Series
Episode 2
AI and Search Webinar Series
Episode 2
Synopsis
In the second episode of the AI and Search webinar, we explore the impact and opportunities of AI Overviews across different industries.Learn from our panel of SEO professionals who work across a range of sectors including retail, travel, finance and real estate, and who are seeing the effects of AI on their brands and clients.
Watch the recording with Kyle Byers, Marie Haynes, Mark Williams-Cook, and Mordy Oberstein with host Jo Turnbull as they share strategy and recommendations for retail, travel, finance, real estate, and more.
What we’ll talk about?
- Industries impacted the most by AI Overviews
- How to incorporate this new SERP feature into our SEO strategy
- Keywords that trigger AI Overviews
- Search intent queries that trigger AI Overviews
- Meet the Experts
- Kyle Byers, is the Director of Growth Marketing in Semrush’s Owned Media Department
- Marie Haynes is the Founder and Managing Director of Marie Haynes Consulting Inc
- Mark Williams-Cook is the Director at Candour and Founder of AlsoAsked
- Mordy Oberstein is the Founder of Unify Brand Development
Watch the recording of our second episode of the AI and Search webinar series for a live discussion where we delve into some of the industries where AI overviews are having the biggest impact.
Register to watch on demand.