Beyond the Hype:
Real Talk on Influencer Marketing

Live Webinar

• Synopsis

  This is not just your regular influencer marketing webinar. It’s a peek behind the curtain of how influencer marketing is done, from some of the top people in the business. Join us for an eye-opening webinar where Nicole Ponce, the Head of Influencer Marketing at Semrush, and Ben Kaluza, a full-time creator with 700k+ followers, will share their stories and secrets. Get ready to learn how to nurture genuine connections, amplify your brand's voice, and master collaboration from both sides of the table.

• You’ll learn

  • How to build lasting relationships with influencers
    
  • Tried-and-true tips for successful collaborations
    
  • Honest insights from both sides—brand and influencer
    
  • Lessons learned from those who’ve been there, done that
    

• Take it from the expert

  Nicole Ponce is the Influencer and Communications Lead at Semrush, where she drives global influencer marketing strategies and helps elevate the brand to new audiences. With expertise in social media, communications, and negotiation, she stays at the forefront of industry trends and technologies. Nicole is passionate about diversity in tech and advocates for giving underrepresented voices.
  
  Ben Kaluza is a full-time content creator with over 700k followers who’s all about helping fellow creators step up their game. He’s passionate about making better videos and keeping things real. Ben’s always on the lookout for tools and services designed for creators, putting them to the test, and sharing his honest opinions with his audience. His goal is to cut through the noise and highlight what’s actually worth it, so others can create with confidence and ease.