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Check the Quality of Any Website!

How do you know if a website is high quality? Semrush has two metrics you can use today to check the health and authority of any domain.
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Metric 1. Site Health

This score is calculated through crawling the website’s pages in the same way Google crawls. Then, we check for over 140+ common website issues, weigh the ones we found with the size of the website, and calculate its total health.

This tells you how strong the site’s foundation is from a technical and user experience point of view - a huge factor to Google.

Check Site’s Health
Metric 2. Authority Score

Authority Score is the result of calculations run by a neural network algorithm that uses machine learning to measure every domain’s authority based on quality, popularity, and backlink signals.

This metric is used for competitor analysis, evaluation of link building prospects, potential acquisition of a domain, tracking of campaigns, and watching out for negative SEO.

Check Site’s Authority
 
 

Who Are These Metrics For?

Websites and online businesses both small and large use these scores to improve their presence online.

eCommerce

  • Improve SEO and conversion rates with better technical site health
  • Build connections and backlinks from authority sites and blogs
  • Remove any dangerous low-quality links to your site
  • Move up in the rankings and get more website traffic

Agencies

  • Pitch new clients on improving their Site Health and Authority Score
  • Benchmark these metrics to your clients’ close competitors
  • Build links from authority sites and get more website traffic
  • Audit low quality backlinks and help sites avoid a Google Penalty

Publishers

  • Compare your website authority and health to other publisher sites
  • Get more website traffic with better technical site health
  • Build connections and backlinks from authority sites
  • Remove any dangerous low-quality links to your site

Enterprise Businesses

  • Improve SEO with a comprehensive technical audit
  • Benchmark your Site Health and Authority Score to industry rivals
  • Remove any dangerous low-quality links to your site
  • Move up in the rankings and get more website traffic

Improve Your Site’s Health and Authority for Better Search Results

The best websites on the web are technically strong and trusted 
by other authoritative sites. Here’s what these scores will help you focus 
on to improve your site.

Crawlability
and Internal Links

Site Performance
and Speed

Markups
and On Page SEO

Number of Referring Domains

Authority of Referring Domains

 

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