Local SEO 2024 Wrapped

Hits, Misses, and What’s Next for 2025

Semrush Local 2024 Wrapped: Lessons,
Wins, and Predictions

• Synopsis

  It’s time for our very own Semrush Local 2024 Wrapped! And while we’re not revealing who your top artist was this year, we will be reflecting on the hits and misses of 2024’s local marketing strategies. We're bringing SEO expert Matt Diamante as he takes a look back at the local SEO strategies that delivered big results—and the ones that didn’t hit the mark (at all).
  
  This isn’t your typical SEO session. We’re diving into the details of how Google’s updates turned our playbooks upside down, which strategies sent customers flocking to local businesses, and which ones fell flat. Plus, Matt will reveal his predictions for local SEO in 2025 and the things you should start doing to stay ahead of the competition. And yes, we’re going to talk about AI.

• What we’ll talk about?

  • Google’s Biggest Updates in 2024: the updates that changed the local SEO game, how they impacted businesses, and what’s likely coming in 2025—so you can start prepping!
  • Winning Strategies: proven tactics that helped businesses dominate local search and how to apply these to your business—no SEO degree required.
  • Strategies That Flopped (and Why): we all have “learning moments,” and Matt’s here to share what didn’t work so you can dodge those mistakes in 2025.
  • Local SEO 2025 Cheat Sheet: Matt is sharing the top 3 must-dos for every local business to attract more customers and stay ahead of the game next year.

• Take it from the experts
  

  • Matt Diamante: Founder of HeyTony.ca, a marketing agency specializing in helping small businesses dominate local SEO and grow their online presence. With a proven track record of driving results, Matt brings actionable insights and strategies that empower entrepreneurs to rank higher on Google and attract more customers.
  • Nastia Smoroda: Principal Business Development Executive at Semrush, driving growth and innovation across industries. Nastia is an expert in turning challenges into opportunities through impactful marketing initiatives.