The Search Shift Webinar Series
How Depth Wins: Structuring Your Brand
to Be Chosen by AI
to Be Chosen by AI
Thursday, December 11th
6 pm CET/ 12 pm EST/ 9 am PST
- Be at the forefront of searchGenAI platforms like ChatGPT, Perplexity, and Gemini aren’t just summarizing the web — they’re selecting which brands to recommend.
In this new era of AI-powered search, your brand is either present in the answer… or completely absent.
The Search Shift Webinar Series guides you through how search is evolving across engines and AI models that read, cluster, and recommend content in fundamentally new ways.
This fourth session shows how topical depth, content structure, and semantic authority determine whether your brand is cited, surfaced, or ignored by GenAI systems.
We’ll reveal the technical and content signals that make brands “trusted entities” — and how you can build a depth advantage that AI engines can’t ignore.
Who will host the webinar
Join us and understand what’s changing in search
- Why joinIf you’re an SEO manager, content strategist, digital marketing lead, or brand owner, this session is a must-attend.
It’s your opportunity to understand why depth is becoming the new currency of AI visibility — and what your brand must do to stay chosen.
You’ll learn how to:
- Become a trusted entity. How AI models decide which brands are credible enough to recommend — and what signals influence those decisions.
- Build deep topical coverage. Why product variety, content clustering, and topic hubs matter more than ever in GenAI-driven discovery.
- Structure for AI comprehension. How interlinking, schema, and clean content organization help AI interpret your brand accurately.
- Create ecosystems — not one-off pages. Why holistic brand depth outperforms isolated content pieces when GenAI engines generate long-form answers.
Webinar highlights
This session gives you a clear view of the new depth-driven landscape — supported by practical, tactical approaches you can start using immediately.
You’ll walk away knowing how to:
- Identify the signals AI uses to select “trusted entities” for recommendations
- Build stronger topical depth through product coverage and strategic content clustering
- Strengthen AI comprehension with structured content, internal linking, and schema
- Understand why complete ecosystems drive more AI visibility than standalone pages
- Audit your own “AI depth score” using Semrush Site Intelligence + Entity View
- Apply depth-based frameworks that scale brand authority across GenAI platforms
Don’t miss your chance to build the depth advantage that wins in the AI era.Of course we have a present
- Traditional ways to attract clients
- How non-traditional tactics impact your client count and your brand
- Setting up a plan